A practical audit helps dentists see the gap between their current website and a patient-focused growth site.
First Impression
Check whether the homepage immediately shows who the practice serves, what services matter most, where the office is located, and how to book. If that is not clear in seconds, the site needs work.
Mobile Flow
Test the site from a phone. Look for visible call buttons, appointment CTAs, readable text, fast load time, and easy navigation. Most dental decisions start on mobile.
Content Depth
Review whether implants, Invisalign, emergency dentistry, cosmetic dentistry, family care, payment, and new patient information have real pages or thin blurbs.
Trust Signals
Look for reviews, dentist bios, office photos, credentials, financing information, insurance details, before-and-after examples, and FAQs. Missing trust signals can reduce calls.